Built by Spa Professionals. Powered by Education. Driven by Results.

  • Erica Farrell

    Owner | COO
  • Julie Bevel

    Owner | CEO
How We Came To Be

Our Origin Story

CBD Genesis is more than a CBD company—we are a professional cannabinoid wellness company created specifically for the spa, massage, and wellness industries.

Founded by wellness professionals with decades of experience in massage therapy, spa operations, medical aesthetics, and cannabis education, CBD Genesis was built to bridge the gap between cannabinoid science and real-world client care.

Our leadership team has spent years helping practitioners improve outcomes, increase retail sales, and create meaningful wellness experiences for their clients. We understand the challenges spa owners face because we've lived them ourselves.

Today, CBD Genesis provides premium cannabinoid wellness products, professional education, treatment protocols, and wholesale solutions that help spas and wellness businesses confidently integrate cannabinoids into their services and retail offerings.

Why We Exist

We believe cannabinoids represent one of the most significant wellness opportunities of our generation.

Yet many practitioners remain uncertain about how to use these products effectively, educate clients, navigate regulations, and create successful retail programs.

That's where we come in.

Our mission is to provide the products, education, and support that wellness professionals need to confidently incorporate cannabinoid wellness into their businesses.

Built for Professionals

Unlike many CBD brands that focus exclusively on consumer sales, CBD Genesis was developed with professionals in mind.

We work with:

  • MedSpas
  • Day Spas
  • Massage Therapists
  • Estheticians
  • Wellness Centers
  • Medical Professionals
  • Wellness Educators

Our goal is not simply to sell products. Our goal is to help practitioners create exceptional client experiences while building sustainable, profitable wellness businesses.

Education First

Education has always been at the heart of our company.

Our leadership team has trained thousands of professionals through continuing education programs, spa industry training, and cannabinoid wellness courses.

We believe education creates confidence, confidence creates results, and results create lasting relationships.

The Future of Cannabinoid Wellness

As the wellness industry continues to evolve, CBD Genesis is committed to leading the conversation around professional cannabinoid wellness.

Through innovative products, practitioner education, treatment protocols, and strategic partnerships, we are helping shape the future of cannabinoid wellness in spas, medspas, and wellness businesses across the country.

We're not just building a brand.

We're building a movement of wellness professionals who believe education, innovation, and client outcomes should come first.

This brand is our unapologetic love letter to the plant: clean ingredients, functional results, and a little bit of fun baked in. No bros. No fluff. Just two women with a passion, a plane ticket, and a vision.

The Story - Floridaaaaaa

We’re plant enthusiasts and passionate entrepreneurs who believe in creating balance—in our lives, our businesses, and our bodies. As two high-vibing moms with a serious drive to make things happen, we built CBDGenesis to turn wellness into something real, effective, and actually fun. From spa rooms to boardrooms, we bring the same energy: grounded, intentional, and a little bit wild.

CBDGenesis started the way all great stories do—with a Facebook post and a spontaneous plane ticket. We saw a guy selling his CBD business, listened to our gut, pulled a tarot card (probably), and booked the flight. Most people call it impulsive. We call it divine timing.

Now we make clean, plant-based hemp products for pain relief, stress support, and high-vibing through whatever the universe throws at you.

Our Milestones

  • 2017

    CBD Genesis Is Born.

    Founded in Florida, CBDGenesis began as a small local brand with a focus on accessible, plant-based wellness.

  • 2018

    CBD Goes Mainstream

    Following the 2018 Farm Bill, hemp-derived CBD became federally legal, sparking a surge in product development and consumer demand. Julie & Erica founded Spa Pro CBD to ride the wave of this emerging wellness movement.

  • 2024

    New Ownership

    Genesis gets a bold new look and purpose. Julie & Erica purchased the brand, folded in SpaPro CBD, and got to work. Upgraded packaging, expanded line of topicals, more education. Same mission.

  • 2025

    Reimagined & Rebranded

    With nationwide expansion, next-level testing transparency, and loyalty perks that actually feel rewarding, Genesis stepped fully into its power. Led by women, aligned with purpose, built for a bigger impact - we’re not just in the game, we’re here to change it.